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Cover of Persuasion in Advertising

Persuasion in Advertising

by Nicholas J. O'Shaughnessy, John O'Shaughnessy

Routledge · 2004

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About this book

Persuasion in Advertising by Nicholas J.The original work dates from 2003.

Topics covered include Advertising, Persuasion (Psychology), Psychological aspects and Psychological aspects of Advertising.

Book details

ISBN-13
9780415322249
ISBN-10
0415322243
Authors
Nicholas J. O'Shaughnessy, John O'Shaughnessy
Publisher
Routledge
Published
2004
First published
2003
Edition
1
Pages
264
Language
English
Condition
New
Subject
Advertising

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