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Cover of Winning at New Products

Winning at New Products

Creating Value Through Innovation

by Robert G. Cooper

Perseus Books Group · 2011

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About this book

Winning at New Products: Creating Value Through Innovation is written by Robert G. Cooper. This edition is published by Perseus Books Group (2011).

Topics covered include New products.

About the author: Robert G. Cooper (born 1943).

Book details

ISBN-13
9780465025787
ISBN-10
0465025781
Author
Robert G. Cooper
Publisher
Perseus Books Group
Author dates
Robert G. Cooper (born 1943)
Published
2011
Edition
4
Pages
408
Language
English
Condition
New
Subject
Art, Cinema & Photography

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