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Cover of Winning at New Products

Winning at New Products

Creating Value Through Innovation

by Robert G. Cooper

Basic Books · 2017 · Paperback

₹2,017

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About this book

Published by Basic Books in 2017, Winning at New Products: Creating Value Through Innovation by Robert G.

Topics covered include New products.

Book details

ISBN-13
9780465093328
ISBN-10
0465093329
Author
Robert G. Cooper
Publisher
Basic Books
Published
2017
Edition
5
Binding
Paperback
Pages
448
Language
English
Condition
New
Subject
Art, Cinema & Photography