
New Venture Creation
Rob Adams, Stephen Spinelli
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Three Steps to Test and Validate Any Market Opportunity
by Rob Adams
John Wiley & Sons Inc · 2010
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If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity is written by Rob Adams. This edition from John Wiley & Sons Inc (2010) has 215 pages.
The book deals with Marketing, Planning, New products and Business planning.
About the author: Rob Adams (born 1959).