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Cover of The Art and Science of Interpreting Market Research Evidence

The Art and Science of Interpreting Market Research Evidence

by J. H. Fletcher, D. V. L. Smith

John Wiley & Sons Inc · 2004

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About this book

The Art and Science of Interpreting Market Research Evidence by J. H. Fletcher & D. V. L.

Its main subjects are Marketing research, Qualitative research, Statistics and Decision making.

Book details

ISBN-13
9780470844243
ISBN-10
0470844248
Authors
J. H. Fletcher, D. V. L. Smith
Publisher
John Wiley & Sons Inc
Published
2004
Edition
1
Language
English
Condition
New
Subject
Marketing research

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