Spend Shift

Name: Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy
Brand: Jossey-Bass
SKU: 9780470902554
Price: 4998.00 INR
Availability: InStock

How the Post-Crisis Values Revolution Is Changing the Way We Buy

by Michael D'Antonio, John Gerzema

Jossey-Bass · 2010

₹4,998

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About this book

Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy by Michael D'Antonio & John Gerzema is a 256-page book published by Jossey-Bass in 2010.

Its main subjects are Consumer satisfaction, Consumption (economics) and Selling.

About the author: Philip Kotler (born 1931).