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How the Post-Crisis Values Revolution Is Changing the Way We Buy
by Michael D'Antonio, John Gerzema
Jossey-Bass · 2010
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Published by Jossey-Bass in 2010, Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy by Michael D'Antonio & John Gerzema runs to 256 pages.
Its main subjects are Consumer satisfaction, Consumption (economics) and Selling.
About the author: Philip Kotler (born 1931).