
Quantitative Models in Marketing Research
Philip Hans Franses, Richard Paap
₹5,356

An Intuitive Guide
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This book is an ideal introduction for beginning students of econometrics that assumes only basic familiarity with matrix algebra and calculus. It features practical questions which can be answered using econometric methods and models. Focusing on a limited number of the most basic and widely used methods, the book reviews the basics of econometrics before concluding with a number of recent empirical case studies.
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