Quantitative Models in Marketing Research

Name: Quantitative Models in Marketing Research
Brand: Cambridge University Press
SKU: 9780521801669
Price: 5356.00 INR
Availability: InStock

by Philip Hans Franses, Richard Paap

Cambridge University Press

₹5,356

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From the publisher

This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature.

Description supplied by the publisher.