The Psychology of Survey Response

Name: The Psychology of Survey Response
Brand: Cambridge University Press
SKU: 9780521576291
Price: 4072.00 INR
Availability: InStock

by Roger Tourangeau, Lance J. Rips, Kenneth Rasinski

Cambridge University Press

₹4,072

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From the publisher

Drawing on classic and modern research from cognitive psychology, social psychology, and survey methodology, this book examines the psychological roots of survey data, how survey responses are formulated, and how seemingly unimportant features of the survey can affect the answers obtained.

Description supplied by the publisher.