
The Psychology of Survey Response
Roger Tourangeau, Lance J. Rips, Kenneth Rasinski
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by Roger Tourangeau, Brad Edwards, Timothy P. Johnson
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Surveys are used extensively in psychology, sociology and business, as well as many other areas, but they are becoming increasingly difficult to conduct. Some segments of the population are hard to sample, some are hard to find, others are hard to persuade to participate in surveys, and still others are hard to interview.
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