
Using Semiotics in Marketing
Rachel Lawes
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by G. N. Stanton, Graham Stanton, John Court
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This book argues that an account of the life and character of Jesus formed an integral part of the early church's preaching. Against many modern scholars, Dr Stanton seeks to show that interest in the life of Jesus was not a late development within primitive Christianity. A study of Luke's Gospel indicates that in his own day reference to the life and character of Jesus was an important part of missionary preaching.
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