The Value of Arts for Business

Name: The Value of Arts for Business
Brand: Cambridge University Press
SKU: 9780521769518
Price: 5148.00 INR
Availability: InStock

by Giovanni Schiuma

Cambridge University Press

₹5,148

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From the publisher

The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance.

Description supplied by the publisher.