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Cover of Marketing Modernism in Fin-De-Siècle Europe

Marketing Modernism in Fin-De-Siècle Europe

by Robert Jensen

Princeton University Press

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From the publisher

In this fundamental rethinking of the rise of modernism from its beginnings in the Impressionist movement, Robert Jensen reveals that market discourses were pervasive in the ideological defense of modernism from its very inception and that the avant-garde actually thrived on the commercial appeal of anti-commercialism at the turn of the century.

Description supplied by the publisher.

Book details

ISBN-13
9780691029269
ISBN-10
0691029261
Author
Robert Jensen
Condition
New
Subject
Management

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