Functional Analysis of Political Television Advertisements
William L. Benoit
₹5,425
Campaign 2000
A Functional Analysis of Presidential Campaign Discourse
by William L. Benoit, John P. McHale, Glenn J. Hansen
Rowman & Littlefield Publishers
₹4,177
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From the publisher
Campaign 2000 applies the functional theory of political campaign discourse-analyzing how messages acclaim, attack, or defend-to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention speeches by candidates and their spouses.
Description supplied by the publisher.
Book details
- ISBN-13
- 9780742529137
- ISBN-10
- 0742529134
- Authors
- William L. Benoit, John P. McHale, Glenn J. Hansen
- Publisher
- Rowman & Littlefield Publishers
- Condition
- New
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