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The Advertised Mind
Groundbreaking Insights into How Our Brains Respond to Advertising
Kogan Page · 2005 · Hardcover
₹10,339
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About this book
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising is written by Erik Du Plessis. This hardcover edition from Kogan Page (2005) has 256 pages.
Topics covered include Psychological aspects, Advertising, Human information processing and Research.
Book details
- ISBN-13
- 9780749443665
- ISBN-10
- 0749443669
- Author
- Erik Du Plessis
- Publisher
- Kogan Page
- Published
- 2005
- Edition
- 1
- Binding
- Hardcover
- Pages
- 256
- Language
- English
- Condition
- New
- Subject
- Consumers
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