Idea to Invention
Patricia Nolan-Brown
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The Next Big Thing
Spotting and Forecasting Consumer Trends for Profit
Kogan Page · 2009
₹1,766
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About this book
The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit by William Higham is a 272-page book published by Kogan Page in 2009.
Topics covered include Business, Consumer behavior, New products and Sales forecasting.
Book details
- ISBN-13
- 9780749454500
- ISBN-10
- 0749454504
- Author
- William Higham
- Publisher
- Kogan Page
- Published
- 2009
- Edition
- 1
- Pages
- 272
- Language
- English
- Condition
- New
- Subject
- New products
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