The Luxury Strategy

Name: The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Brand: Kogan Page
SKU: 9780749464912
Price: 9462.00 INR
Availability: InStock

Break the Rules of Marketing to Build Luxury Brands

by Jean-Noël Kapferer, Vincent Bastien

Kogan Page · 2012

₹9,462

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About this book

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands is written by Jean-Noël Kapferer & Vincent Bastien. This edition is published by Kogan Page (2012).

The book deals with Product management, Marketing, Luxury goods industry and Luxuries.