The Brand Challenge

Name: The Brand Challenge: Adapting Branding to Sectorial Imperatives
Brand: Kogan Page
SKU: 9780749470159
Price: 3177.00 INR
Availability: InStock

Adapting Branding to Sectorial Imperatives

by Kartikeya Kompella

Kogan Page

₹3,177

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From the publisher

The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including luxury goods, finance and not-for-profit; it proves essential reading for anyone involved in branding decisions or wanting to know more about the branding process.

Description supplied by the publisher.