The Gen Z Frequency

Name: The Gen Z Frequency: How Brands Tune in and Build Credibility
Brand: Kogan Page Ltd
SKU: 9780749482480
Price: 3133.00 INR
Availability: InStock

How Brands Tune in and Build Credibility

by Derek E. Baird, Gregg L. Witt

Kogan Page Ltd · 2018

₹3,133

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About this book

The Gen Z Frequency: How Brands Tune in and Build Credibility is written by Derek E. Baird & Gregg L. Witt. This edition from Kogan Page Ltd (2018) has 235 pages.

The book deals with Marketing and Consumer behavior.