Asia and Europe
Organization for Economic Co-operation, Development
₹4,967
Services Marketing Management
by Angela Pirrie, Peter Mudie
Routledge · 2006 · Paperback
₹4,871
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About this book
Services Marketing Management is written by Angela Pirrie & Peter Mudie.
Topics covered include Customer services, Service industries, Management and Marketing.
Book details
- ISBN-13
- 9780750666749
- ISBN-10
- 0750666749
- Authors
- Angela Pirrie, Peter Mudie
- Publisher
- Routledge
- Published
- 2006
- Edition
- 3
- Binding
- Paperback
- Pages
- 267
- Language
- English
- Condition
- New
- Subject
- Services Sector
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