
Value Creation in Multinational Enterprise
J. Jay Choi, Reid W. Click
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by J. Jay Choi, J. Wrase
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To form a more perfect economic union and to establish a single market financially, economically and politically, 11 European countries founded a common currency and a European Central Bank, and created a new monetary unit, the euro, on 1st January, 1999. On that date, the old national currencies officially became subunits of the euro, much as the nickel and quarter are subunits of the dollar.
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