
Research in Consumer Behavior
John F. Sherry, Russell W. Belk
₹4,260

Approaches to Visual Research
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Recent years have seen an increase in the use of visual methods of research across the social sciences. As researchers realize the potential of the visual, not only as a source but also as a means of generating data, a range of techniques has been developed which seek data that are different from those offered by more conventional qualitative research methods.
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