Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries

Name: Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries
Brand: Jai Press Inc.
SKU: 9780762312863
Price: 4188.00 INR
Availability: InStock

by S. Tamer Cavusgil, Carl Arthur Solberg

Jai Press Inc.

₹4,188

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From the publisher

Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main link between the exporter and the local market, and are thereby the 'extended arm' of the exporter organisation.

Description supplied by the publisher.