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Cover of Cross-Cultural Buyer Behavior

Cross-Cultural Buyer Behavior

by Charles R. Taylor, Doo-Hee Lee, S. Tamer Cavusgil

Jai Press Inc.

₹5,354

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From the publisher

The theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important implications for managers and policy makers.

Description supplied by the publisher.

Book details

ISBN-13
9780762314126
ISBN-10
0762314125
Authors
Charles R. Taylor, Doo-Hee Lee, S. Tamer Cavusgil
Condition
New
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