Monitoring the News

Name: Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel: The Brilliant Launch and Sudden Collapse of the Monitor Channel
Brand: Routledge
SKU: 9780765603166
Price: 5622.00 INR
Availability: InStock

The Brilliant Launch and Sudden Collapse of the Monitor Channel: The Brilliant Launch and Sudden Collapse of the Monitor Channel

by Susan Bridge

Routledge

₹5,622

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From the publisher

In her colorful insider's account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition "The Christian Science Monitor" beyond the failing newspaper into radio, the Internet, multimedia publishing, and -- the highest-ticket item of all -- The Monitor Channel, a CNN-style, 24-hour news and public affairs channel.

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