The Seven Principles of WOM and Buzz Marketing
Panos Mourdoukoutas, George J. Siomkos
₹4,306
Business Strategy in a Semiglobal Economy
M E Sharpe Inc · 2006
₹20,079
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About this book
Topics covered include Globalization, International Competition, International business enterprises and Strategic planning.
Book details
- ISBN-13
- 9780765613417
- ISBN-10
- 0765613417
- Author
- Panos Mourdoukoutas
- Publisher
- M E Sharpe Inc
- Published
- 2006
- Edition
- 1
- Pages
- 213
- Language
- English
- Condition
- New
- Subject
- International business enterprises
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