Business Strategy in a Semiglobal Economy
Panos Mourdoukoutas
₹20,079
The Seven Principles of WOM and Buzz Marketing
Crossing the Tipping Point
by Panos Mourdoukoutas, George J. Siomkos
Springer-Verlag Berlin and Heidelberg GmbH & Co. K · 2009
₹4,306
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About this book
The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point by Panos Mourdoukoutas & George J.K in 2009.
Its main subjects are Word-of-mouth advertising and Marketing.
Book details
- ISBN-13
- 9783642021084
- ISBN-10
- 3642021085
- Authors
- Panos Mourdoukoutas, George J. Siomkos
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. K
- Published
- 2009
- Edition
- 2010 ed.
- Pages
- 104
- Language
- English
- Condition
- New
- Subject
- Business, Finance & Economics
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