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Cover of Consumer Psychology in a Social Media World

Consumer Psychology in a Social Media World

by Curtis P. Haugtvedt, Richard F. Yalch

Routledge · 2015

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About this book

Published by Routledge in 2015, Consumer Psychology in a Social Media World by Curtis P. Haugtvedt & Richard F.

Its main subjects are Consumer behavior, Social media, Social aspects and Internet marketing.

Book details

ISBN-13
9780765646934
ISBN-10
0765646935
Authors
Curtis P. Haugtvedt, Richard F. Yalch
Publisher
Routledge
Published
2015
Edition
1
Language
English
Condition
New
Subject
Internet marketing