Online Consumer Psychology

Name: Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
Brand: Psychology Press
SKU: 9780805851557
Price: 4233.00 INR
Availability: InStock

Understanding and Influencing Consumer Behavior in the Virtual World

by Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch

Psychology Press · 2005 · Paperback

₹4,233

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About this book

Published by Psychology Press in 2005, Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World by Curtis P. Haugtvedt, Karen A.It belongs to the Advertising and consumer psychology series.

Its main subjects are Electronic commerce, Consumer behavior and Internet advertising.