Hispanic Marketing
Felipe Korzenny
₹1,624
Hispanic Marketing
The Power of the New Latino Consumer
by Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny
Routledge · 2017
₹4,530
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About this book
The book deals with Consumer behavior, Hispanic American consumers, Target marketing and Marketing. Places discussed include United States.
Book details
- ISBN-13
- 9781138917798
- ISBN-10
- 1138917796
- Authors
- Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny
- Publisher
- Routledge
- Published
- 2017
- Edition
- 3
- Pages
- 480
- Language
- English
- Condition
- New
- Subject
- Consumer behavior
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