Consumer-oriented Business Design
Sonja Sulzmaier
₹3,280
Consumer Behavior
by Jerry Olson, J. Paul Peter
McGraw-Hill Education · 2010
₹4,463
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About this book
Published by McGraw-Hill Education in 2010, Consumer Behavior by Jerry Olson & J. Paul Peter runs to 576 pages.
The book deals with Marketing, Consumer behavior and Consumption (economics).
Book details
- ISBN-13
- 9780073404769
- ISBN-10
- 0073404764
- Authors
- Jerry Olson, J. Paul Peter
- Publisher
- McGraw-Hill Education
- Published
- 2010
- Edition
- 9
- Pages
- 576
- Language
- English
- Condition
- New
- Subject
- Consumer behavior
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