Tuning into Mom

Name: Tuning into Mom: Understanding America's Most Powerful Consumer
Brand: Purdue Univ Pr
SKU: 9781557535856
Price: 2501.00 INR
Availability: InStock

Understanding America's Most Powerful Consumer

by Michal Clements, Teri Lucie Thompson

Purdue Univ Pr · 2011

₹2,501

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About this book

Tuning into Mom: Understanding America's Most Powerful Consumer is written by Michal Clements & Teri Lucie Thompson. This edition from Purdue Univ Pr (2011) has 185 pages.

Topics covered include Attitudes, Consumer behavior, Relationship marketing and Consumers' preferences. Places discussed include United States.

About the author: Michal Clements (born 1963).