Consumer Behavior over the Life Course
George P. Moschis
₹10,015
The Maturing Marketplace
Buying Habits of Baby Boomers and Their Parents
Praeger Pub Text · 2000 · Hardcover
₹1,968
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About this book
The Maturing Marketplace: Buying Habits of Baby Boomers and Their Parents is written by George P. Moschis.
Topics covered include Middle-aged consumers, Older consumers, Consommateurs d'âge moyen and Baby boom generation.
About the author: George P. Moschis (born 1944).
Book details
- ISBN-13
- 9781567203448
- ISBN-10
- 1567203442
- Author
- George P. Moschis
- Publisher
- Praeger Pub Text
- Author dates
- George P. Moschis (born 1944)
- Published
- 2000
- Binding
- Hardcover
- Pages
- 303
- Language
- English
- Condition
- New
- Subject
- Consumer behavior
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