Contemporary Marketing Strategy

Name: Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making
Brand: Springer Nature Switzerland AG
SKU: 9783030119102
Price: 2660.00 INR
Availability: InStock

Analyzing Consumer Behavior to Drive Managerial Decision Making

by Rajagopal

Springer Nature Switzerland AG · 2019 · Hardcover

₹2,660

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About this book

Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making is written by Rajagopal. This hardcover edition from Springer Nature Switzerland AG (2019) has 277 pages.

Topics covered include Consumer behavior.