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Cover of The Routledge Companion to Ethnic Marketing

The Routledge Companion to Ethnic Marketing

by Ahmad Jamal, Lisa Peñaloza, Michel Laroche

Routledge · 2015 · Hardcover

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About this book

Topics covered include Ethnic markets, Entrepreneurship, Social aspects and Consumer behavior.

Book details

ISBN-13
9780415643634
ISBN-10
0415643635
Authors
Ahmad Jamal, Lisa Peñaloza, Michel Laroche
Publisher
Routledge
Published
2015
Edition
1
Binding
Hardcover
Language
English
Condition
New
Subject
Consumer behavior

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