
Consumption, Media and Culture in South Africa
Mehita Iqani, Bridget Kenny
₹8,045

How We Relate to People, Products, and Companies
by Chris Malone, Susan T. Fiske
Jossey-Bass Inc Pub · 2013
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Published by Jossey-Bass Inc Pub in 2013, Human Brand: How We Relate to People, Products, and Companies by Chris Malone & Susan T. Fiske runs to 196 pages.
The book deals with Marketing, Consumer behavior, Psychological aspects and Success in business.
About the author: Chris Malone (born 1969).