The Active Consumer
Marina Bianchi, Marina Bianchi
₹24,113
Neuromarketing
Exploring the Brain of the Consumer
Springer Nature · 2010
₹13,866
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About this book
Neuromarketing: Exploring the Brain of the Consumer is written by Leon Zurawicki. This edition is published by Springer Nature (2010).
Topics covered include Marketing, Consumer behavior, Neuromarketing and Psychological aspects.
Book details
- ISBN-13
- 9783540778288
- ISBN-10
- 3540778284
- Author
- Leon Zurawicki
- Publisher
- Springer Nature
- Published
- 2010
- Edition
- 1
- Pages
- 273
- Language
- English
- Condition
- New
- Subject
- Consumer behavior
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