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Cover of The Active Consumer

The Active Consumer

Novelty and Surprise in Consumer Choice: 20

by Marina Bianchi, Marina Bianchi

Routledge · 1998

₹24,113

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About this book

The Active Consumer: Novelty and Surprise in Consumer Choice: 20 by Marina Bianchi is a 264-page book published by Routledge in 1998. It belongs to the Routledge frontiers of political economy series.

Its main subjects are Consumer behavior and Consumption (Economics).

About the author: Marina Bianchi (born 1947).

Book details

ISBN-13
9780415171908
ISBN-10
0415171903
Authors
Marina Bianchi, Marina Bianchi
Publisher
Routledge
Author dates
Marina Bianchi (born 1947)
Published
1998
Series
Routledge frontiers of political economy
Edition
1
Pages
264
Language
English
Condition
New
See all