Understanding Green Consumer Behaviour

Name: Understanding Green Consumer Behaviour: A Qualitative Cognitive Approach
Brand: Routledge
SKU: 9780415157322
Price: 9534.00 INR
Availability: InStock

A Qualitative Cognitive Approach

by Sigmund A. Wagner

Routledge · 1998

₹9,534

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About this book

Understanding Green Consumer Behaviour: A Qualitative Cognitive Approach by Sigmund A. Wagner is a 288-page book published by Routledge in 1998. The original work dates from 1997. The book is part of the Consumer research and policy series.

Its main subjects are Motivation research (Marketing), Consumer behavior, Motivation (Psychology) and Green products.

About the author: Sigmund A. Wagner (born 1966).