
Utilizing Consumer Psychology in Business Strategy (Advances in Business Strategy and Competitive Advantage (ABSCA))
Sevtap Unal, Tevfik Dalgic
₹13,645

by Rob Harrison, Deirdre Shaw
SAGE Publications Ltd · 2005
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Published by SAGE Publications Ltd in 2005, The Ethical Consumer by Rob Harrison & Deirdre Shaw runs to 280 pages.
The book deals with Marketing, Moral and ethical aspects, Consumer behavior and Social responsibility of business.