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Cover of Hispanic Marketing

Hispanic Marketing

The Power of the New Latino Consumer

by Felipe Korzenny

Routledge · 2005

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About this book

Hispanic Marketing: The Power of the New Latino Consumer is written by Felipe Korzenny. This edition is published by Routledge (2005).

Topics covered include Consumer behavior, Hispanic American consumers, Target marketing and Hispanic americans. Places discussed include United States.

Book details

ISBN-13
9780750679039
ISBN-10
0750679034
Author
Felipe Korzenny
Publisher
Routledge
Published
2005
Edition
1
Pages
354
Language
English
Condition
New
Subject
Consumer behavior