Competing in a Service Economy

Name: Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and
Brand: Jossey Bass
SKU: 9780787961565
Price: 2581.00 INR
Availability: InStock

How to Create a Competitive Advantage Through Service Development and

by Michael D. Johnson, Anders Gustafsson

Jossey Bass · 2003 · Hardcover

₹2,581

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About this book

Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and is written by Michael D. Johnson & Anders Gustafsson.

The book deals with Customer services, Management, Service industries and Technological innovations.

About the author: Anders Gustafsson (born 1960).