Diversity in Advertising

Name: Diversity in Advertising: Broadening the Scope of Research Directions
Brand: Psychology Press
SKU: 9780805847949
Price: 4864.00 INR
Availability: InStock

Broadening the Scope of Research Directions

by Jerome D. Williams, Swee Hoon Ang

Psychology Press · 2004 · Hardcover

₹4,864

Free delivery. Nothing extra to pay at checkout.

Delivery in 3–7 days to any serviceable pincode in India, with tracking.
Cash on delivery. Pay when the parcel reaches you.
15-day returns. See what qualifies.

About this book

Published by Psychology Press in 2004, Diversity in Advertising: Broadening the Scope of Research Directions by Jerome D. Williams & Swee Hoon Ang runs to 472 pages in hardcover. It belongs to the Advertising and consumer psychology series.

The book deals with Communication in marketing, Attitudes, Advertising and Consumers.

About the author: Swee Hoon Ang (born 1961).