The Evolution of Integrated Marketing Communications
Don E. Schultz
₹12,877
Integrated Marketing Communications
by Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn
Ntc Pub Group · 1994
₹3,386
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About this book
Integrated Marketing Communications by Don E. Schultz, Stanley I. Tannenbaum & others is a 240-page book published by Ntc Pub Group in 1994. The work was first published in 1993.
The book deals with Communication in marketing, Marketing and Management.
Book details
- ISBN-13
- 9780844233635
- ISBN-10
- 0844233633
- Authors
- Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn
- Publisher
- Ntc Pub Group
- Published
- 1994
- First published
- 1993
- Pages
- 240
- Language
- English
- Condition
- New
- Subject
- Business & Economics
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