Integrated Marketing Communications
Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn
₹3,386
The Evolution of Integrated Marketing Communications
The Customer-driven Marketplace
Routledge · 2011
₹12,877
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About this book
The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace is written by Don E. Schultz. This edition from Routledge (2011) has 134 pages.
Its main subjects are Communication in marketing, Customer services, Communication en marketing and Service à la clientèle.
Book details
- ISBN-13
- 9780415668927
- ISBN-10
- 0415668921
- Author
- Don E. Schultz
- Publisher
- Routledge
- Published
- 2011
- Edition
- 1
- Pages
- 134
- Language
- English
- Condition
- New
- Subject
- Customer services
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