Review of Marketing Research
Naresh K. Malhotra
₹4,355
Review of Marketing Research
₹4,114
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From the publisher
This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from literatures across the disciplines of marketing, management and psychology in an integrative manner.
Description supplied by the publisher.
Book details
- ISBN-13
- 9780857244758
- ISBN-10
- 0857244752
- Author
- Naresh K. Malhotra
- Publisher
- Emerald Group Publishing
- Condition
- New
- Subject
- Management
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