Review of Marketing Research

Name: Review of Marketing Research
Brand: Emerald Group Publishing
SKU: 9781781907603
Price: 4355.00 INR
Availability: InStock

by Naresh K. Malhotra

Emerald Group Publishing

₹4,355

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From the publisher

Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity.

Description supplied by the publisher.