
The Portable MBA in Marketing
Alexander Hiam, Charles D. Schewe
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Integrating Product, Sales and Service
Harvard Business Review Press · 1995
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Concurrent Marketing: Integrating Product, Sales and Service by Frank V. Cespedes is a 336-page book published by Harvard Business Review Press in 1995.
Its main subjects are Marketing, Management, Sales management and Gestion.
About the author: Frank V. Cespedes (born 1950).