Qualitative Research Methods in Public Relations and Marketing Communications
Christine Daymon
₹3,705
Marketing Research Essentials
by Carl McDaniel, Roger Gates
Wiley · 2012
₹3,377
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About this book
Marketing Research Essentials is written by Carl McDaniel & Roger Gates. This edition from Wiley (2012) has 480 pages.
Its main subjects are Marketing research.
Subjects
Book details
- ISBN-13
- 9781118249321
- ISBN-10
- 1118249321
- Authors
- Carl McDaniel, Roger Gates
- Publisher
- Wiley
- Published
- 2012
- Edition
- 8
- Pages
- 480
- Language
- English
- Condition
- New
- Subject
- Marketing research
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